In 2012 Google Glass launched and like everyone else in the tech world we were glued to social media networks and online mentions of the technology. Wearable tech has always been a thing but Glass seemed to make it so real that everyone was going to have one.
The wearable tech scene and industry probably warrants an entire blog in itself and in our quest to cover all things gadget we hunted high and low trying to test out a pair or have someone lend us one for a while.
It didn’t turn out that way and while we bought into the hype like everyone else it was quickly scuttled by Google and just like that the party was over.
This New York Times article from 2015 outlines Glass’ rise and abrupt cancellation. It did however make history and probably inspired many companies I think, ahem Apple, to see what they could do in the wearable tech space. The Apple Watch springs to mind and while I have not used one seems to be doing fairly well for Apple and consumers.
It’s interesting to note that with tech hype and that kind of huge marketing generated by such products seem also built into its DNA. There is good reason for that but as many of us found using the actual product was quite different.
I had the chance to try it once and I thought it was so so. I mean how could it live up to what I had seen online or as a huge consumer of science fiction movies and novels imagined that it might be. It didn’t. In fact it made me more weary of wearable tech and less likely to buy any such products for at least five years.
There is also a danger here for wearable tech users and producers here too in that marketing and hype don’t always match expectations when using a product. We are a long way away from wearable tech that will be small lightweight and as powerful as we think it should be. Many scientists, developers and engineers will also tell us that the future is bright with this kind of technology nicely placed in our back pockets. The reality however is somewhat different.