From the mid 1990s to the mid 2000s there was meaningful and frequent innovation in wireless. Motorola saw the creation of the first flip phone, the Moto RAZR, the first QWERTY smartphone, the first app ecosystem, and of course, the first touchscreen phone.
But, since then, innovation has stagnated and is often incremental at best. Small changes in display size or megapixels make headlines, yet marginally impact overall experience to the point that new smartphones have become predictable.
Moto Z: The world’s thinnest premium smartphone
Made from military aircraft-grade aluminum and stainless steel, the stunning new Moto Z is durable-yet-razor thin – just 5.2mm – and ultra-light with a 5.5” Quad HD AMOLED display. It’s also incredibly powerful packing a Qualcomm® SnapdragonTM 820 processor, 4GB of RAM and 32 GB of storage inside. You can get more space for pictures, videos and apps by adding a microSD card up to 2 TB.
Moto Z has a high-resolution 13MP camera with optical image stabilization and laser autofocus, which help you take beautiful, true-to-life pictures in any light. The front-facing 5MP camera includes a wide-angle lens, which is great for fitting friends in the picture. And, with an extra flash on the front, everybody in the group looks their best—even in low light.
A water-repellant coating means rain, splashes or spills won’t get in your way. Tired of fumbling your phone to switch on and sign in? With the fingerprint reader, a touch is all you need to instantly wake up your phone. And with up to 30 hours of battery you can go all day and well into the night without needing to stop and recharge. You’ll get up to 8 hours of power in just 15 minutes with TurboPower™.
Moto Mods: In a snap everything changes
With Moto Mods, you now have the ability to transform your Moto Z into exactly what you need it to be. Like an instant party maker with the JBL® SoundBoost. Or, grab some popcorn and turn your phone into a 70-inch movie projector with the Moto Insta-Share Projector. The Power Pack instantly adds up to 22 hours of life to your phone2 — and it comes in fashionable designs from partners like kate spade new york, TUMI and Incipio. You can also match your phone to your own personal style as often as you want with Style Shells. Choose from premium materials like real wood and leather, or pick out a patterned fabric. You can swap them whenever you like.
High-powered magnets connect Moto Mods to your phone so you can easily snap them together as your needs change. And since function never goes out of style, rest assured that the Moto Mods developed today are designed to work with future generations of Moto Z phones.
— Moto Global (@Moto) June 9, 2016
Bring your ideas to life
Have a great idea for a Moto Mod? Not only are we working on more Moto Mods to add to the ecosystem, we’re also providing open architecture and the tools you need to bring your own idea to life. Through the new Moto Mods Developer Program, small developers to established enterprises will have the unprecedented opportunity to help build a complete ecosystem that maximizes innovation and redefines the future of mobile.
Need a little help with your Moto Mods idea? The Lenovo Capital and Incubator Group (LCIG) will be setting aside seed equity funding to spur innovation on the Moto Mods platform. In addition, the LCIG has set aside $1,000,000 equity funding for the individual or company that creates the best Moto Mods prototype by March 31, 2017.
For more info about the Moto Mods Development Kit, the certification process and funding from the LCIG, visit developer.motorola.com.
Moto Z will be broadly available in Canada at various retailers this fall.