Apple unveils new iPhone 5C and 5S

Never one to cause too much hype or fervor Apple announced today the launch of the iPhone 5s and the new 5C.

Apple iPhone 5s
Apple iPhone 5s image courtesy of http://www.apple.com/

These will be available on September 20, 2013.

Coming on the heels declining stock prices and much speculation about how the company will do with Tim Cook at the helm the 5S once again demonstrates that Apple is planning on going away any time soon.

Apple also launched the new 5C as well and this has some wondering if Apple has poached its premium phone in favour of a new cheaper model. I don’t believe this is the case as Blackberry Q5 is a great alternative to the Q10 and it operates basically the same as the Q10.

Apple iPhone 5S Highlights

The iPhone 5S will have an A7 chip. This chip brings 64 bit processing into the smartphone space. Apple claims this is a first as 64 bit processing is usually available only for desktop computers. It will power the iPhone 5s with twice as many transistors as the A6 chip.

The 5S will also have a better camera than the 5 claims Apple. Called ‘iSight” this camera will allow you to take better photos because of larger pixels that capture more light. It also has a slow-motion camera for video.

Colour choice for the 5S is interesting since it will ship in silver, gold and space grey. I’m not sure gold would be my first choice for a smartphone since my 4S is black but perhaps Apple is trying to create the illusion that smartphones are as valuable as gold, silver or platinum.

The most interesting feature is the fingerprint reader that with a bit of work will allow you to unlock your 5S. Bold to be sure and having devices be able to recognize fingerprints opens up a number of possibilities for not only payment systems but wearable tech as well. Pressing your thumb or another finger on your iPhone is far more convenient than entering the 4 digit pass code I use for my 4S. I’m sure we’ll hear more on this as the phone gets into the hand of consumers.

Apple iPhone 5C Highlights

The newbie to Apple’s phone lineup is the 5C. Having reviewed the Blackberry Q5 a few weeks back, I’m intrigued to see how this model will play out. Blackberry has developed the Q5 to appeal to a lower price and developing markets for smartphones and it seems Apple has done the same.

Like the Q5, the 5C has the A6 chip that is in the iPhone 5 so some might think that this phone is a cheaper model. I’ll wait and see when I try out a 5C to see if the phone looks and feels cheaper. The Blackberry Q5 certainly did not. The 5C will be green, blue, yellow, pink and white. This to me seems downright brazen for Apple who hasn’t gone beyond white or black in any earlier models. That being said the iPod does come in many colors and shapes and sizes. The 5C has an 8 megapixel camera, live photo filters and a rear cover that lights up. The iPhone 5C will cost $99 for a 16 gigabyte model and $199 for a 32 gigabyte model.

 

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